We’re still young, but we have plans to grow. As such, we have two primary missions.
Mission 1: Provide Value Through Informative, Engaging Content
This is our primary goal, it’s the thing we do best, and it’s what allowed us to gain any traction at all in the first place. We hire great writers for one reason only: to write about awesome stuff in a way that is fun to read and helps grow the sports and fitness community. Whether it’s big how-to guides, tips, or advice, we like to think of ourselves as a haven for runners who are as big a geek as we are about running.
Mission 2: Provide Value Through Hands-On Reviews of Running Shoes and Accessories
Our reviews are written by people who have used the products. We have had the good fortune to get some awesome samples from companies around the world, but in many cases, we purchase products ourselves. The idea is that we don’t want to write one word without having actually used this stuff, so that you know exactly what you’re getting way before you ever decide to buy something.